Weaknesses: Our website traffic could be higher due to a lack of marketing plan and budget.Strengths: Customer service is world-class, with an NPS score of 90 from our customers.Here's an example to help illustrate the SWOTanalysis put into practice: Where are competitors outperforming us?.What trends or changes in the industry are a cause for concern?.What are the market gaps in our services?.What resources could improve our performance?.What can be improved, and which initiatives are underperforming?.What do our customers like about our company?.What features or categories beat our competitors?.Here are questions to ask yourself when performing a SWOT analysis: A SWOT analysis is a technique to help you discover your company's strengths, weaknesses, opportunities, and threats. Leverage SWOT Analysis to Identify Strengths and Weaknessesīefore you're ready to hit the turbo jets on your business, you want to assess your business's current 'fitness' level or condition. In this guide, we'll help you assess your core strengths and identify the right opportunities, so you can invest in areas that can deliver the highest returns for your business. Instead, focus on sustainable growth by developing a strong foundation first. Customers will probably become disgruntled, hurting your reputation in the long run. Imagine throwing more money into advertising to boost awareness of a low-quality product. But without the proper infrastructure in place, your business will quickly crumble. Every entrepreneur wants year-over-year growth.

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